Parts of Me

Identity-Relevance Moderates Self-Prioritization

Marius Golubickis* (Corresponding Author), Johanna Falben, Nerissa Ho, Jie Sui, William A. Cunningham, C. Neil Macrae

*Corresponding author for this work

Research output: Contribution to journalArticle

Abstract

Recent research has revealed a pervasive bias for self-relevant information during decision-making, a phenomenon termed the self-prioritization effect. Focusing almost exclusively on between-target (e.g., self vs. friend) differences in task performance, however, this work has overlooked the influence stimulus factors potentially exert during decisional processing. Accordingly, based on pertinent socialpsychological theorizing (i.e., Identity-Based Motivation Theory), here we explored the possibility that self-prioritization is sensitive to the identity-based relevance of stimuli. The results of three experiments supported this hypothesis. In a perceptual-matching task, stimulus enhancement was greatest when geometric shapes were associated with identity-related information that was important (vs. unimportant) to participants. In addition, hierarchical drift-diffusion modeling revealed this effect was underpinned by differences in the efficiency of visual processing. Specifically, evidence was extracted more rapidly from stimuli paired with consequential compared to inconsequential identityrelated components. These findings demonstrate how identity-relevance moderates self-prioritization.
Original languageEnglish
JournalConsciousness and Cognition
Volume77
Early online date12 Nov 2019
DOIs
Publication statusE-pub ahead of print - 12 Nov 2019

Fingerprint

Ego
Task Performance and Analysis
Motivation
Decision Making
Efficiency
Research

Keywords

  • self-prioritization
  • identity-relevance
  • perceptual matching
  • drift-diffusion model

Cite this

Parts of Me : Identity-Relevance Moderates Self-Prioritization. / Golubickis, Marius (Corresponding Author); Falben, Johanna; Ho, Nerissa; Sui, Jie; Cunningham, William A. ; Macrae, C. Neil.

In: Consciousness and Cognition, Vol. 77, 12.11.2019.

Research output: Contribution to journalArticle

Golubickis, Marius ; Falben, Johanna ; Ho, Nerissa ; Sui, Jie ; Cunningham, William A. ; Macrae, C. Neil. / Parts of Me : Identity-Relevance Moderates Self-Prioritization. In: Consciousness and Cognition. 2019 ; Vol. 77.
@article{2316cb5783824e6fb4dc88edf25f25db,
title = "Parts of Me: Identity-Relevance Moderates Self-Prioritization",
abstract = "Recent research has revealed a pervasive bias for self-relevant information during decision-making, a phenomenon termed the self-prioritization effect. Focusing almost exclusively on between-target (e.g., self vs. friend) differences in task performance, however, this work has overlooked the influence stimulus factors potentially exert during decisional processing. Accordingly, based on pertinent socialpsychological theorizing (i.e., Identity-Based Motivation Theory), here we explored the possibility that self-prioritization is sensitive to the identity-based relevance of stimuli. The results of three experiments supported this hypothesis. In a perceptual-matching task, stimulus enhancement was greatest when geometric shapes were associated with identity-related information that was important (vs. unimportant) to participants. In addition, hierarchical drift-diffusion modeling revealed this effect was underpinned by differences in the efficiency of visual processing. Specifically, evidence was extracted more rapidly from stimuli paired with consequential compared to inconsequential identityrelated components. These findings demonstrate how identity-relevance moderates self-prioritization.",
keywords = "self-prioritization, identity-relevance, perceptual matching, drift-diffusion model",
author = "Marius Golubickis and Johanna Falben and Nerissa Ho and Jie Sui and Cunningham, {William A.} and Macrae, {C. Neil}",
year = "2019",
month = "11",
day = "12",
doi = "10.1016/j.concog.2019.102848",
language = "English",
volume = "77",
journal = "Consciousness and Cognition",
issn = "1053-8100",
publisher = "Academic Press Inc.",

}

TY - JOUR

T1 - Parts of Me

T2 - Identity-Relevance Moderates Self-Prioritization

AU - Golubickis, Marius

AU - Falben, Johanna

AU - Ho, Nerissa

AU - Sui, Jie

AU - Cunningham, William A.

AU - Macrae, C. Neil

PY - 2019/11/12

Y1 - 2019/11/12

N2 - Recent research has revealed a pervasive bias for self-relevant information during decision-making, a phenomenon termed the self-prioritization effect. Focusing almost exclusively on between-target (e.g., self vs. friend) differences in task performance, however, this work has overlooked the influence stimulus factors potentially exert during decisional processing. Accordingly, based on pertinent socialpsychological theorizing (i.e., Identity-Based Motivation Theory), here we explored the possibility that self-prioritization is sensitive to the identity-based relevance of stimuli. The results of three experiments supported this hypothesis. In a perceptual-matching task, stimulus enhancement was greatest when geometric shapes were associated with identity-related information that was important (vs. unimportant) to participants. In addition, hierarchical drift-diffusion modeling revealed this effect was underpinned by differences in the efficiency of visual processing. Specifically, evidence was extracted more rapidly from stimuli paired with consequential compared to inconsequential identityrelated components. These findings demonstrate how identity-relevance moderates self-prioritization.

AB - Recent research has revealed a pervasive bias for self-relevant information during decision-making, a phenomenon termed the self-prioritization effect. Focusing almost exclusively on between-target (e.g., self vs. friend) differences in task performance, however, this work has overlooked the influence stimulus factors potentially exert during decisional processing. Accordingly, based on pertinent socialpsychological theorizing (i.e., Identity-Based Motivation Theory), here we explored the possibility that self-prioritization is sensitive to the identity-based relevance of stimuli. The results of three experiments supported this hypothesis. In a perceptual-matching task, stimulus enhancement was greatest when geometric shapes were associated with identity-related information that was important (vs. unimportant) to participants. In addition, hierarchical drift-diffusion modeling revealed this effect was underpinned by differences in the efficiency of visual processing. Specifically, evidence was extracted more rapidly from stimuli paired with consequential compared to inconsequential identityrelated components. These findings demonstrate how identity-relevance moderates self-prioritization.

KW - self-prioritization

KW - identity-relevance

KW - perceptual matching

KW - drift-diffusion model

U2 - 10.1016/j.concog.2019.102848

DO - 10.1016/j.concog.2019.102848

M3 - Article

VL - 77

JO - Consciousness and Cognition

JF - Consciousness and Cognition

SN - 1053-8100

ER -