Perceived barriers towards healthy eating and their association with fruit and vegetable consumption

L Mc Morrow, A Ludbrook, J I Macdiarmid, D Olajide

Research output: Contribution to journalArticle

16 Citations (Scopus)
7 Downloads (Pure)

Abstract

Background: Improving dietary intakes is a key public health target. Perceived barriers to healthy eating (PBHE) are an important component of the Health Belief Model which aims to understand why individuals do not adopt preventive health measures. This study investigates the relationship between PBHE and reported fruit and vegetable (F&V) consumption. Methods: Data from the Scottish Health Survey 2008–11 (n = 8319) for PBHE and self-reported F&V consumption were used in Probit regression models to test the association between meeting the 400 g per day F&V recommendation and PBHE. Results: Regression models show women who reported a lack of cooking skills were 10.4% less likely to meet the F&V recommendations (P = 0.001). Not liking the taste of healthy foods or finding them too boring (10.2%, P = 0.022), preparation time (5.6%, P = 0.020) or willpower (3.0%, P = 0.021) were also significant. For men, reporting not liking the taste of healthy foods or finding them too boring (6.8%, P = 0.02) was the only significant result. Price, a commonly reported PBHE, was not significantly associated with F&V consumption. Conclusions: Not all commonly reported perceived barriers to healthy eating are significantly associated with meeting the recommended F&V intake.
Original languageEnglish
Pages (from-to)330-338
Number of pages9
JournalJournal of Public Health
Volume39
Issue number2
Early online date24 May 2016
DOIs
Publication statusPublished - 30 Jun 2017

Keywords

  • fruit and vegetables
  • healthy diet
  • hedonics
  • perceived barriers
  • willpower

ASJC Scopus subject areas

  • Health Policy
  • Public Health, Environmental and Occupational Health

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