Periphery, What Periphery? Marketing to a State of Mind

Sarah Louise Jack, A R Anderson, A. McAuley

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)26-34
    Number of pages8
    JournalIrish Marketing Review
    Volume14
    Issue number1
    Publication statusPublished - 2001

    Cite this

    Jack, S. L., Anderson, A. R., & McAuley, A. (2001). Periphery, What Periphery? Marketing to a State of Mind. Irish Marketing Review, 14(1), 26-34.