Personalising Healthy Eating Messages to Age, Gender and Personality: Using Cialdini's Principles and Framing

Rosemary Josekutty Thomas; Judith Masthoff; Nir Oren

doi:10.1145/3030024.3040986

Personalising Healthy Eating Messages to Age, Gender and Personality: Using Cialdini's Principles and Framing

Rosemary Josekutty Thomas, Judith Masthoff, Nir Oren

Research output: Chapter in Book/Report/Conference proceeding › Published conference contribution

11 Citations (Scopus)

Abstract

We examine how persuasive messages can be used to promote and encourage healthy eating based on personality. After a personality assessment, participants assessed the persuasiveness of messages designed using Cialdini's principles of persuasion. The results of our study indicate that 'Authority' messages were most influential. In addition, we observed that positively framed messages were significantly more persuasive than negatively framed ones. Furthermore, personality had a significant influence on the best message type, with agreeable subjects being more inclined to persuasion than others.

Original language	English
Title of host publication	IUI '17 Companion
Subtitle of host publication	Proceedings of the 22nd International Conference on Intelligent User Interfaces
Editors	George A. Papadopoulos, Tsvi Kuflik, Fang Chen, Carlos Duarte, Wai-Tat Fu
Place of Publication	New York
Publisher	Association for Computing Machinery
Pages	81-84
Number of pages	4
ISBN (Electronic)	9781450348935
DOIs	https://doi.org/10.1145/3030024.3040986
Publication status	Published - 7 Mar 2017
Event	22nd International Conference on Intelligent User Interfaces, IUI 2017 - Limassol, Cyprus Duration: 13 Mar 2017 → 16 Mar 2017

Conference

Conference	22nd International Conference on Intelligent User Interfaces, IUI 2017
Country/Territory	Cyprus
City	Limassol
Period	13/03/17 → 16/03/17

Keywords

Age
Framing
Gender
Healthy eating
Personalisation
Personality
Persuasion
Virtual agent

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1145/3030024.3040986Licence: Unspecified

Cite this

Josekutty Thomas, R., Masthoff, J., & Oren, N. (2017). Personalising Healthy Eating Messages to Age, Gender and Personality: Using Cialdini's Principles and Framing. In G. A. Papadopoulos, T. Kuflik, F. Chen, C. Duarte, & W-T. Fu (Eds.), IUI '17 Companion : Proceedings of the 22nd International Conference on Intelligent User Interfaces (pp. 81-84). Association for Computing Machinery. https://doi.org/10.1145/3030024.3040986

Personalising Healthy Eating Messages to Age, Gender and Personality : Using Cialdini's Principles and Framing. / Josekutty Thomas, Rosemary; Masthoff, Judith ; Oren, Nir.

IUI '17 Companion : Proceedings of the 22nd International Conference on Intelligent User Interfaces. ed. / George A. Papadopoulos; Tsvi Kuflik; Fang Chen; Carlos Duarte; Wai-Tat Fu. New York : Association for Computing Machinery, 2017. p. 81-84.

Research output: Chapter in Book/Report/Conference proceeding › Published conference contribution

Josekutty Thomas, R, Masthoff, J & Oren, N 2017, Personalising Healthy Eating Messages to Age, Gender and Personality: Using Cialdini's Principles and Framing. in GA Papadopoulos, T Kuflik, F Chen, C Duarte & W-T Fu (eds), IUI '17 Companion : Proceedings of the 22nd International Conference on Intelligent User Interfaces. Association for Computing Machinery, New York, pp. 81-84, 22nd International Conference on Intelligent User Interfaces, IUI 2017, Limassol, Cyprus, 13/03/17. https://doi.org/10.1145/3030024.3040986

Josekutty Thomas R, Masthoff J , Oren N. Personalising Healthy Eating Messages to Age, Gender and Personality: Using Cialdini's Principles and Framing. In Papadopoulos GA, Kuflik T, Chen F, Duarte C, Fu W-T, editors, IUI '17 Companion : Proceedings of the 22nd International Conference on Intelligent User Interfaces. New York: Association for Computing Machinery. 2017. p. 81-84 doi: 10.1145/3030024.3040986

Josekutty Thomas, Rosemary ; Masthoff, Judith ; Oren, Nir. / Personalising Healthy Eating Messages to Age, Gender and Personality : Using Cialdini's Principles and Framing. IUI '17 Companion : Proceedings of the 22nd International Conference on Intelligent User Interfaces. editor / George A. Papadopoulos ; Tsvi Kuflik ; Fang Chen ; Carlos Duarte ; Wai-Tat Fu. New York : Association for Computing Machinery, 2017. pp. 81-84

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Personalising Healthy Eating Messages to Age, Gender and Personality: Using Cialdini's Principles and Framing

Abstract

Conference

Keywords

UN SDGs

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