In the UK, the prevalence of smoking in pregnancy and breastfeeding has shown only modest improvement in over 15 years. Conditional ﬁnancial incentives for meeting targets, either payments or penalties, delivered to care providers at individual or system level and aligned to health policy goals are therefore attractive as a potential solution.Our systematic reviewer of provider incentive interventions to i) improve smoking cessation in pregnancy outcomes, ii)breastfeeding outcomes and iii) change other healthy behaviours (weight management, exercise, alcohol and addictions), in all age groups and both sexes are reported elsewhere (Morgan et al. 2015). The aim of this study was to explore the acceptability, mechanisms and consequences of provider incentives for smoking cessation and breastfeeding as part of the Beneﬁts of Incentives for Breastfeeding and Smoking cessation in pregnancy (BIBS)study (Morgan et al. 2015).
- Financial incentives
- Health service providers
Hoddinott, P., Thomson, G., Morgan, H., Crossland, N., MacLennan, G. S., Dykes, F., Stewart, F., Bauld, L., & Campbell, M. K. (2015). Perspectives on financial incentives to health service providers for increasing breastfeeding and smoking quit rates during pregnancy: a mixed methods study. Maternal and Child Nutrition, 11(Supplement S2), 113. https://doi.org/10.1111/mcn.12238