Positioning terrorism in management and marketing: Research propositions

Michael R. Czinkota*, Gary A. Knight, Peter W. Liesch, John Steen

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

46 Citations (Scopus)

Abstract

Terrorism poses both direct and indirect threats to the operations of the firm. It represents a market imperfection that increases transaction costs and creates barriers to the free flow of goods, affecting potential gains that would occur in the presence of unhindered exchange. Terrorism reflects the risk or actual encounter of violent acts, whose goal is to engender fear, coercion, or intimidation. We investigate terrorism and its association with marketing strategy and operations. Key concepts on terrorism are reviewed and a collection of propositions is offered. We highlight the pivotal roles of sourcing, production, distribution, pricing, communications, and general business strategy as functions influenced by, or capable of influencing, terrorism. Lastly, we offer managerial implications, as well as directions and guidelines for future research.

Original languageEnglish
Pages (from-to)581-604
Number of pages24
JournalJournal of International Management
Volume11
Issue number4
DOIs
Publication statusPublished - 1 Dec 2005

Keywords

  • Exporting
  • Foreign direct investment
  • International marketing
  • Pricing
  • Risk assessment
  • Strategic planning
  • Terrorism

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