Predicting binge-drinking behaviour using an extended TPB: Examining the impact of anticipated regret and descriptive norms

Richard Cooke, Falko Sniehotta, Benjamin Schüz

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101 Citations (Scopus)


Aims: To investigate the utility of an extended Theory of Planned Behaviour (TPB), including descriptive norms and anticipated regret, in predicting binge-drinking intentions and behaviour. Methods: A total of 178 undergraduates completed a questionnaire containing measures of TPB variables, descriptive norms, anticipated regret, and previous binge-drinking behaviour. One week later, 104 students completed a measure of binge-drinking behaviour. Results: Hierarchical regression demonstrated that attitudes (beta = 0.30, P < 0.001) and anticipated regret (beta = 0.47, P < 0.001) were significant predictors of intentions, with the final equation accounting for 58% of the variance. Hierarchial regression found that intentions (beta = -0.2 1, P < 0.05) and previous binge-drinking behaviour (beta = 0.36, P < 0.01) predicted current drinking behaviour, accounting for 33% of the variance. Conclusions: The study suggests that modifying attitudes and inducing regret may be effective strategies for reducing binge-drinking intentions among undergraduates, which should reduce subsequent binge-drinking behaviour.

Original languageEnglish
Pages (from-to)84-91
Number of pages8
JournalAlcohol and Alcoholism
Issue number2
Early online date21 Dec 2006
Publication statusPublished - Mar 2007


  • single-occasion drinking
  • planned behavior
  • young-adults
  • implementation intentions
  • self-efficacy
  • alcohol-consumption
  • past behavior
  • expectancies
  • metaanalysis
  • exercise

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