Race for market share gains: how emerging market and advanced economy MNEs perform in each other’s turf

K. Ozkan* (Corresponding Author), H. Khan, S. Deligonul, S. Yeniyurt, E. Cavusgil, , S. Xu, Qian Gu

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Abstract

The international business literature, while extensive by now, has given scant attention to the direct comparison of the performance of advanced economy multinational enterprises (AMNEs) and emerging market multinational enterprises (EMNEs) in international markets. In particular, the question of how well these firms perform in each other’s home markets is an intriguing one. In this study, we examine “market share” performance of AMNEs and EMNEs in
each other’s countries using a comprehensive, longitudinal dataset. Drawing from the eclectic paradigm, we contend that, in comparison, EMNEs perform better as they: i) develop nontraditional ownership advantages based on their learnings in their home markets, and ii) expand into advanced economy markets relying on non-traditional ownership advantages. Our findings show a declining performance of AMNEs operating in emerging markets over time, while
EMNEs generally appear to benefit from increased market shares in advanced economy markets for the same period.
Original languageEnglish
Pages (from-to)208-222
Number of pages15
JournalJournal of Business Research
Volume150
Early online date16 Jun 2022
DOIs
Publication statusPublished - 1 Nov 2022

Keywords

  • Advanced economy multinational enterprises (AMNEs)
  • Emerging market multinational enterprises (EMNEs)
  • Market share performance
  • International competition
  • Eclectic paradigm

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