SEGMENT - Final report: segmented marketing for energy efficient transport

Jillian Anable, Sabrina Ishfaq

Research output: Non-textual formWebsite, Blog, Social Media

Abstract

SEGMENT is a 3 year project which tested the use of Market Segmentation in persuading people to change their travel behaviour and adopt more energy efficient forms of transport. SEGMENT focused on the use of ‘life change’ moments which forced consumers to question their travel habits and consider alternatives.
Original languageEnglish
PublisherSEGMENT
Media of outputOnline
Publication statusPublished - Jun 2013

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Anable, J. (Author), & Ishfaq, S. (Author). (2013). SEGMENT - Final report: segmented marketing for energy efficient transport. Website, Blog, Social Media, SEGMENT. http://www.segmentproject.eu/hounslow/segment.nsf/pages/seg-1