Self-Relevance Prioritizes Access to Visual Awareness

C. Neil Macrae, Aleksandar Visokomogilski, Marius Golubickis, William A. Cunningham, Arash Sahraie

Research output: Contribution to journalArticlepeer-review

61 Citations (Scopus)
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As we are cognizant of only a fraction of the available visual inputs at any given time, how is information selected for access to consciousness? In particular, does the personal significance of stimuli influence perceptual selection? Given that self-relevant information is prioritized during various stages of processing, here we hypothesized that self-association may privilege access to awareness under continuous flash suppression (CFS). The results supported this prediction. Compared with geometric shapes referenced to either a friend or stranger, those previously associated with self were prioritized in visual awareness. To establish the basis of this effect, the processes underlying task performance were investigated using a hierarchical drift diffusion model approach. These analyses showed that self-prioritization mapped onto both the decisional (i.e., starting value, z) and non-decisional (i.e., t0) parameters of the diffusion model. The implications of these findings are considered.
Original languageEnglish
Pages (from-to)438-443
Number of pages6
JournalJournal of Experimental Psychology: Human Perception and Performance
Issue number3
Publication statusPublished - 31 Mar 2017


  • self-relevance
  • self-prioritization
  • visual awareness
  • decision-making
  • diffusion modeling


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