This chapter takes a socioemotional wealth (SEW) perspective to explain how families influence the sensing and seizing of entrepreneurial opportunities in family firms. Specifically, this model proposes that some aspects of the family’s SEW are conducive to opportunity recognition, while others impair it. Moreover, the presence of SEW goals leads family owners to favor certain entrepreneurial outcomes because there is a socioemotional reward for the family, even if there are no clear economic advantages. It is also suggested that family ownership negatively affects firms’ transforming capacity in innovation. The end goal of this presentation is to enhance understanding of the positive and negative aspects of the family dimension on entrepreneurship and to guide future research in this area.