Stereotype-Based Priming Without Stereotype Activation: A Tale of Two Priming Tasks

Dimitra Tsamadi*, Johanna K. Falben, Linn M. Persson, Marius Golubickis, Siobhan Caughey, Betül Sahin, C. Neil Macrae

*Corresponding author for this work

Research output: Contribution to journalArticle

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Abstract

An extensive literature has demonstrated stereotype-based priming effects. What this work has only recently considered, however, is the extent to which priming is moderated by the adoption of different sequential-priming tasks and the attendant implications for theoretical treatments of person perception. In addition, the processes through which priming arises (i.e., stimulus and/or response biases) remain largely unspecified. Accordingly, here we explored the emergence and origin of stereotype-based priming using both semantic- and response-priming tasks. Corroborating previous research, a stereotype-based priming effect only emerged when a response-priming (vs. semantic-priming) task was used. A further hierarchical drift diffusion model analysis revealed that this effect was underpinned by differences in the evidential requirements of response generation (i.e., a response bias), such that less evidence was needed when generating stereotype-consistent compared to stereotype-inconsistent responses. Crucially, information uptake (i.e., stimulus bias, efficiency of target processing) was faster for stereotype-inconsistent than stereotype-consistent targets. This reveals that stereotype-based priming originated in a response bias rather than the automatic activation of stereotypes. The theoretical implications of these findings are considered.
Original languageEnglish
JournalQuarterly Journal of Experimental Psychology
Early online date27 Apr 2020
DOIs
Publication statusE-pub ahead of print - 27 Apr 2020

Keywords

  • stereotype activation
  • priming
  • response bias
  • automaticity
  • person perception

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