Abstract
By use of a dual-task paradigm, 3 studies investigated the contention that stereotypes function as resource-preserving devices in mental life. In Study 1, Ss formed impressions of targets while simultaneously monitoring a prose passage. The results demonstrated a significant enhancement in Ss' prose-monitoring performance when stereotype labels were present on the impression-formation task. To investigate the intentionality of this effect, in Study 2, the procedures used in Study 1 were repeated using a subliminal priming procedure to activate stereotypes. Subliminal activation of stereotypes produced the same resource-preserving effects as supraliminal activation did. This effect, moreover, was replicated in Study 3 when a probe reaction task was used to measure resource preservation. These findings, which generalized across a range of social stereotypes, are discussed in terms of their implications for contemporary models of stereotyping and social inference.
Original language | English |
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Pages (from-to) | 37-47 |
Number of pages | 11 |
Journal | Journal of Personality and Social Psychology |
Volume | 66 |
Issue number | 1 |
DOIs | |
Publication status | Published - Jan 1994 |
Keywords
- Information-processing strategies
- impression-formation
- social stereotypes
- outcome dependency
- decision-making
- attention
- memory
- components
- automaticity
- perception