Strategic manoeuvres and impression management: communication approaches in the case of a crisis event

Brendan O’Connell, Paul De Lange, Greg Stoner* (Corresponding Author), Alan Sangster

*Corresponding author for this work

Research output: Contribution to journalArticle

4 Citations (Scopus)


This historical study examines the actions of the Australian former asbestos company, James Hardie, when faced with a potentially ruinous corporate scandal between 2001 and 2007. The company became vilified as public awareness grew of the damage to public health its use of asbestos had caused. In response, it set-up a knowingly underfunded compensation fund supported by a strategy of misinformation and denial. Its actions are analysed using Oliver’s typology of strategic responses and theories of crisis management and crisis communications, providing insights into the company’s motivations for adopting strategies that took it to the brink of financial collapse.

Original languageEnglish
Pages (from-to)903-924
Number of pages22
JournalBusiness history
Issue number6
Early online date14 Jan 2016
Publication statusPublished - 17 Aug 2016



  • asbestos liabilities
  • crisis communications
  • crisis management
  • institutional theory
  • Strategic response

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting (miscellaneous)
  • History

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