The cognitive capitalist: Social benefits of perceptual economy

Douglas Martin; C. Neil Macrae

doi:10.1093/acprof:oso/9780195333176.003.0003

The cognitive capitalist: Social benefits of perceptual economy

Douglas Martin, C. Neil Macrae

Psychology

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This chapter explores the perceptual processes that support the extraction of social information from faces and how these fit within extant models of social cognition. It assesses the efficiency with which our perceptual system extracts visual information from faces to provide us with useful social cues. To this end, the chapter considers the minimal perceptual requirements associated with categorization and individuation early in the person-construal process, rather than in the content of stereotypes and prejudices that occur further down the processing stream.

Original language	English
Title of host publication	The Science of Social Vision
Editors	Reginald B Adams, Nalini Ambady, Ken Nakayama, Shinsuke Shimojo
Publisher	Oxford University Press
ISBN (Electronic)	9780199864324
ISBN (Print)	9780195333176
DOIs	https://doi.org/10.1093/acprof:oso/9780195333176.003.0003
Publication status	Published - Nov 2010

Keywords

visual perception
social cognition
perceptual efficiency
person categorization
face perception

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10.1093/acprof:oso/9780195333176.003.0003

Cite this

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The cognitive capitalist: Social benefits of perceptual economy

Abstract

Keywords

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