Research has suggested that acute alcohol intoxication disrupts cognitive functioning by reducing the availability of executive resources for person perception. The present study tested the prediction that this effect would increase stereotype application during impression formation by reducing the encoding of nonstereotypical information. Participants were instructed to complete an impression-formation task following consumption of low, medium, or high doses of alcohol. This task involved the encoding of both stereotypical and neutral material. A subsequent free-recall test demonstrated that alcohol significantly decreased participants' encoding of neutral information, but did not affect the memorability of stereotypical information. These findings are discussed in relation to models of both stereotyping and alcohol intoxication.
- social stereotypes