Stereotypes are template-like cognitive representations whereby membership in a social group is associated with the possession of certain attributes (e.g., scientists are geeky, Scottish people are miserly, women like the color pink). Examining stereotypes from an evolutionary perspective, we present evidence that they are a functional, cognitive, and social adaptation, without which we would be substantially disadvantaged. We suggest that stereotypes have the capacity to influence how cultural information evolves and how changes in the cultural environment have, in turn, influenced the content of stereotypes. Finally, we explore the possibility that the theories and methods of cultural evolution can provide an insight into the origins and evolution of stereotypes.
|Title of host publication||Evolutionary Perspectives on Social Psychology|
|Editors||Virgil Zeigler-Hill, Lisa L M Welling, Todd K Shackelford|
|Number of pages||11|
|Publication status||Published - 2015|
- social cognition
- person perception
- cultural evolution