The Learning Subsystem Interplay in Technical and Non-Technical Service Innovation in Born Global Service Firm Internationalization

Jay Weerawardena, Sandeep Salunke, Gary Knight, Gillian Sullivan Mort, Peter W. Liesch

Research output: Contribution to conferenceOther

Original languageEnglish
Publication statusPublished - 2019
EventThe 22nd Academy of Marketing Science World Marketing Congress: Enlightened Marketing in Challenging Times - University of Edinburgh, Edinburgh, United Kingdom
Duration: 9 Jul 201912 Jul 2019
https://www.business-school.ed.ac.uk/event/ams-wmc-2019

Conference

ConferenceThe 22nd Academy of Marketing Science World Marketing Congress
Country/TerritoryUnited Kingdom
CityEdinburgh
Period9/07/1912/07/19
Internet address

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