Abstract
This study proposes a moderated mediating framework to describe the relationships among international diversification, technological capability, market orientation and emerging market multinational enterprises' new product performance. Within this framework, emerging market multinational enterprises' technological capabilities mediate the impact of internationalization on new product performance. This mediating effect is more salient for firms entering more developed markets than those entering less developed markets. Analysis of a sample of Chinese multinationals' internationalization process supports these relationships.
| Original language | English |
|---|---|
| Pages (from-to) | 524-533 |
| Number of pages | 10 |
| Journal | Journal of Business Research |
| Volume | 99 |
| Early online date | 30 Mar 2018 |
| DOIs | |
| Publication status | Published - 30 Jun 2019 |
Bibliographical note
Acknowledgement:The authors would like to acknowledge the financial support provided by National Natural Science Foundation of China (No. 71728003), Macao Foundation (No. MF1711) and University of Macau MYRG (No. MYRG 2016-00207-FBA) for this research.
Keywords
- China
- Emerging market multinational
- International diversification
- Market orientation
- Product innovation
- Technological capability
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Jie Wu
- Business School, Africa-Asia Centre for Sustainability (AACS)
- Business School, Business Management - Chair in Strategy and Entrepreneurship
Person: Academic