TY - JOUR
T1 - The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
AU - Wu, Jie
AU - Ma, Zhenzhong
AU - Liu, Zhiyang
N1 - Acknowledgement:
The authors would like to acknowledge the financial support provided by National Natural Science Foundation of China (No. 71728003), Macao Foundation (No. MF1711) and University of Macau MYRG (No. MYRG 2016-00207-FBA) for this research.
PY - 2019/6/30
Y1 - 2019/6/30
N2 - This study proposes a moderated mediating framework to describe the relationships among international diversification, technological capability, market orientation and emerging market multinational enterprises' new product performance. Within this framework, emerging market multinational enterprises' technological capabilities mediate the impact of internationalization on new product performance. This mediating effect is more salient for firms entering more developed markets than those entering less developed markets. Analysis of a sample of Chinese multinationals' internationalization process supports these relationships.
AB - This study proposes a moderated mediating framework to describe the relationships among international diversification, technological capability, market orientation and emerging market multinational enterprises' new product performance. Within this framework, emerging market multinational enterprises' technological capabilities mediate the impact of internationalization on new product performance. This mediating effect is more salient for firms entering more developed markets than those entering less developed markets. Analysis of a sample of Chinese multinationals' internationalization process supports these relationships.
KW - China
KW - Emerging market multinational
KW - International diversification
KW - Market orientation
KW - Product innovation
KW - Technological capability
UR - http://www.scopus.com/inward/record.url?scp=85044525198&partnerID=8YFLogxK
U2 - 10.1016/j.jbusres.2018.03.025
DO - 10.1016/j.jbusres.2018.03.025
M3 - Article
AN - SCOPUS:85044525198
VL - 99
SP - 524
EP - 533
JO - Journal of Business Research
JF - Journal of Business Research
SN - 0148-2963
ER -
