The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance

Jie Wu, Zhenzhong Ma, Zhiyang Liu*

*Corresponding author for this work

Research output: Contribution to journalArticle

7 Citations (Scopus)

Abstract

This study proposes a moderated mediating framework to describe the relationships among international diversification, technological capability, market orientation and emerging market multinational enterprises' new product performance. Within this framework, emerging market multinational enterprises' technological capabilities mediate the impact of internationalization on new product performance. This mediating effect is more salient for firms entering more developed markets than those entering less developed markets. Analysis of a sample of Chinese multinationals' internationalization process supports these relationships.

Original languageEnglish
Pages (from-to)524-533
Number of pages10
JournalJournal of Business Research
Volume99
Early online date30 Mar 2018
DOIs
Publication statusPublished - 30 Jun 2019

Keywords

  • China
  • Emerging market multinational
  • International diversification
  • Market orientation
  • Product innovation
  • Technological capability

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