The Myths of Arts Marketing

Ian Robson, Paul Copley

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 5 Sep 1996
EventMarketing Academy Conference 1996 - Glasgow - University of Strathclyde, Glasgow, United Kingdom
Duration: 4 Sep 19966 Sep 1996


ConferenceMarketing Academy Conference 1996 - Glasgow
CountryUnited Kingdom

Cite this

Robson, I., & Copley, P. (1996). The Myths of Arts Marketing. Paper presented at Marketing Academy Conference 1996 - Glasgow, Glasgow, United Kingdom.