The social sciences and the web

From ‘Lurking’ to interdisciplinary ‘Big Data’ research

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Abstract

‘Big data’ is an area of growing research interest within sociology and numerous other disciplines. The rapid development of social media platforms and other web resources offer a vast and readily accessible repository of data associated with participants’ activities, attitudes and personal information on a scale and depth that would have previously been difficult to access without substantial resources. However, as well as offering opportunities to social researchers, this medium also presents a significant range of challenges. Ethical issues are one much debated area where social scientists are having to reassess their longstanding modus operandi, given questions regarding access to personal data and ambiguities regarding its status and legitimate usage. In addition, the scale of data accessible and the possible skills required to collect and analyse it is also a critical issue, and is an area that, arguably, has received lesser attention. In its infancy, online research could be fairly rudimentary, employing simple techniques to gather information from weblogs, forums and so on. However, the possibilities now presented by large-scale social media platforms has created the potential for more sophisticated research that often requires specialist technical expertise, involving collaborative work by computer and social scientists working together. This is a scenario that raises its own concerns, not least in terms of forging areas of shared understanding between these disparate disciplines sufficient to facilitate such projects. This article addresses such issues, providing a reflection on the theoretical and practical experience of engaging in online research, from fledgling involvement to embarking on a current collaborative interdisciplinary project. The aim is to provide some insights to other social scientists with respect to some of the potential advantages and pitfalls of web research, while a flavour of the current project, exploring Scottish Referendum and UK General Election related Twitter data, is also presented.
Original languageEnglish
Pages (from-to)1-14
Number of pages14
JournalMethodological Innovations
Volume9
DOIs
Publication statusPublished - 2 Mar 2016

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social science
social scientist
social media
computer scientist
personal data
research interest
twitter
referendum
weblog
resources
sociology
expertise
election
scenario
experience

Keywords

  • interdisciplinary research
  • big data
  • online ethics
  • Scottish Independence Referendum
  • UK General Election
  • Social Science
  • Computer Science

Cite this

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title = "The social sciences and the web: From ‘Lurking’ to interdisciplinary ‘Big Data’ research",
abstract = "‘Big data’ is an area of growing research interest within sociology and numerous other disciplines. The rapid development of social media platforms and other web resources offer a vast and readily accessible repository of data associated with participants’ activities, attitudes and personal information on a scale and depth that would have previously been difficult to access without substantial resources. However, as well as offering opportunities to social researchers, this medium also presents a significant range of challenges. Ethical issues are one much debated area where social scientists are having to reassess their longstanding modus operandi, given questions regarding access to personal data and ambiguities regarding its status and legitimate usage. In addition, the scale of data accessible and the possible skills required to collect and analyse it is also a critical issue, and is an area that, arguably, has received lesser attention. In its infancy, online research could be fairly rudimentary, employing simple techniques to gather information from weblogs, forums and so on. However, the possibilities now presented by large-scale social media platforms has created the potential for more sophisticated research that often requires specialist technical expertise, involving collaborative work by computer and social scientists working together. This is a scenario that raises its own concerns, not least in terms of forging areas of shared understanding between these disparate disciplines sufficient to facilitate such projects. This article addresses such issues, providing a reflection on the theoretical and practical experience of engaging in online research, from fledgling involvement to embarking on a current collaborative interdisciplinary project. The aim is to provide some insights to other social scientists with respect to some of the potential advantages and pitfalls of web research, while a flavour of the current project, exploring Scottish Referendum and UK General Election related Twitter data, is also presented.",
keywords = "interdisciplinary research, big data, online ethics, Scottish Independence Referendum, UK General Election, Social Science, Computer Science",
author = "Bone, {John David} and Emele, {Chukwuemeka David} and Abdul, {Adeniyi Olugbenga} and Coghill, {George MacLeod} and Wei Pang",
note = "Acknowledgements This research is supported by the award made by the RCUK Digital Economy theme to the dot.rural Digital Economy Hub (award reference: EP/G066051/1) and the UK Economic & Social Research Council (ESRC) (award reference: ES/M001628/1).",
year = "2016",
month = "3",
day = "2",
doi = "10.1177/2059799116630665",
language = "English",
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journal = "Methodological Innovations",
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AU - Pang, Wei

N1 - Acknowledgements This research is supported by the award made by the RCUK Digital Economy theme to the dot.rural Digital Economy Hub (award reference: EP/G066051/1) and the UK Economic & Social Research Council (ESRC) (award reference: ES/M001628/1).

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KW - online ethics

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