Content-relativism is a semantic theory that states that the content of an uttered sentence can vary according to some feature of an assessment context. This paper has two objectives. The first is to determine which features a motivational case for content-relativism would display – what would a good case for content-relativism look like? The second is to consider cases that appear to have the required features and evaluate their prospects as motivational cases. I identify two varieties of motivational case for content-relativism: content interpretation and content enhancement. I conclude that only content enhancement cases are likely to motivate content-relativism.