The Visual Imagery of the Disney World: Between Theory and Practice

Postmodern cities are dreamed, dreamlike places that are not intended to house the individual, but rather to distract society. In this way and in the manner of Augé, they are a “non-place”, making them a place of transit and enjoyment through symbols and their own experience. The noise, the lights, and the succession of dark and luminous spaces, distract the visitor, making him wander from one side to the other, without a predetermined course. It will be necessary, in turn, to associate all these representative symbols of Postmodern ideology with the visual materialization itself, in order to meet the basic objective of these constructions, which is to create a city as an image of Postmodern culture and society. Disney World is generally understood as a mere amusement park with the appearance of a fantastic city, however, its meaning goes further. Philosopher Jean Baudrillard considers the utopia of the Postmodern city to be, in fact, Disney World. In this sense, it does not represent the simple fantasy of a theme park since it cannot be false, it cannot be a lie because it is the model of a real idea, it is an idealized model, an image of society itself. The aim of this article is to explore how society accepts the manipulation of Disney World through the different visual elements contained in it. But not only that, also the similarity and similarities of that world with American society itself and how Disney World exemplifies the heart of the American Way of Life, this being not only the exemplification of the American way of life, but also of how they should live, since this place is the reflection and image of their society.