The aftermath of the 1992 Rodney King crisis in Los Angeles produced a flurry of debate regarding urban social policy in America that has gone unexamined by scholars. This article suggests that by exploring grassroots activists and their proposals for how the city should be rebuilt, we can gain valuable insight into the role of racialized space in motivating protest. It therefore considers a case study of the Tourism Industry Development Council (TIDC), a largely unknown coalition of some of LA's most dynamic activists, created in an attempt to reform the city's tourism policies. By examining a series of bus tours hosted by the TIDC in 1994 and 1996, this article argues that in addition to trying to establish equitable and inclusive economic development in low-income communities of colour, these activists were also reimagining the meanings and uses of urban space. In creating these tours, organizers utilized a “spatial imaginary” to challenge the ideological underpinnings of urban redevelopment and reconceptualized how social justice could be achieved through the remaking of urban spaces in ways which would have important implications for the future of protest and resistance in modern Los Angeles.