Towards an Architecture for an Adaptive Persuasive System

Hien Nguyen, Judith Masthoff

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Marketing is essential to the survival of any product. Marketing a product is persuading people that the product can benefit them and meet their needs. Due to the diversity among people, a successful marketing strategy needs to adapt to individuals. Moreover, for certain products such as houses, the final decision tends to involve a group of people rather than an individual. In this paper, we propose an architecture for a system that produces an interactive video, which can adapt to a user or a group of users to promote a new product.
Original languageEnglish
Title of host publicationPersuasive Conference
Subtitle of host publicationFirst International Conference on Persuasive Technology for Human Well-Being
EditorsWijnand IJsselsteijn, Yvonne de Kort, Cees Midden, Berry Eggen, Elise van den Hoven
Place of PublicationHeidelberg, Germany
PublisherSpringer-Verlag
Pages108-111
Number of pages4
ISBN (Print)3540342915 , 978-3540342915
Publication statusPublished - 14 Jun 2006
EventPERSUASIVE 2006 - Persuasive Technology, First International Conference on Persuasive Technology for Human Well-Being - Eindhoven, Netherlands
Duration: 18 May 200619 May 2006

Conference

ConferencePERSUASIVE 2006 - Persuasive Technology, First International Conference on Persuasive Technology for Human Well-Being
CountryNetherlands
CityEindhoven
Period18/05/0619/05/06

Keywords

  • persuasion
  • personalization

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  • Cite this

    Nguyen, H., & Masthoff, J. (2006). Towards an Architecture for an Adaptive Persuasive System. In W. IJsselsteijn, Y. de Kort, C. Midden, B. Eggen, & E. van den Hoven (Eds.), Persuasive Conference: First International Conference on Persuasive Technology for Human Well-Being (pp. 108-111). Springer-Verlag. http://www.csd.abdn.ac.uk/~jmasthof/Publications/Persuasive06.pdf