Abstract
Marketing is essential to the survival of any product. Marketing a product is persuading people that the product can benefit them and meet their needs. Due to the diversity among people, a successful marketing strategy needs to adapt to individuals. Moreover, for certain products such as houses, the final decision tends to involve a group of people rather than an individual. In this paper, we propose an architecture for a system that produces an interactive video, which can adapt to a user or a group of users to promote a new product.
Original language | English |
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Title of host publication | Persuasive Conference |
Subtitle of host publication | First International Conference on Persuasive Technology for Human Well-Being |
Editors | Wijnand IJsselsteijn, Yvonne de Kort, Cees Midden, Berry Eggen, Elise van den Hoven |
Place of Publication | Heidelberg, Germany |
Publisher | Springer-Verlag |
Pages | 108-111 |
Number of pages | 4 |
ISBN (Print) | 3540342915 , 978-3540342915 |
Publication status | Published - 14 Jun 2006 |
Event | PERSUASIVE 2006 - Persuasive Technology, First International Conference on Persuasive Technology for Human Well-Being - Eindhoven, Netherlands Duration: 18 May 2006 → 19 May 2006 |
Conference
Conference | PERSUASIVE 2006 - Persuasive Technology, First International Conference on Persuasive Technology for Human Well-Being |
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Country/Territory | Netherlands |
City | Eindhoven |
Period | 18/05/06 → 19/05/06 |
Keywords
- persuasion
- personalization