Trade Policy and International Marketing Under Reagan and Trump: An Abstract

Michael R. Czinkota; Gary Knight

doi:10.1007/978-3-030-89883-0_121

Trade Policy and International Marketing Under Reagan and Trump: An Abstract

Michael R. Czinkota, Gary Knight^* (Corresponding Author)

^*Corresponding author for this work

Business Management

Research output: Chapter in Book/Report/Conference proceeding › Published conference contribution

Abstract

We investigate the international marketing implications of the international trade policies of US Presidents Ronald Reagan (‘Reagan’) and Donald Trump (‘Trump’). Today, in international trade, tariffs are low, averaging about 3% in the advanced economies and 10–15% in the emerging markets. Average tariff across all goods worldwide is about 6%, down from 18% in 1990. Meanwhile, world trade has increased consistently. China is the most important trading partner of the US. China is a huge supplier of many products, and a huge market.

Original language	English
Title of host publication	From Micro to Macro: Dealing with Uncertainties in the Global Marketplace
Subtitle of host publication	Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference
Editors	Felipe Pantoja, Shuang Wu
Publisher	Springer
Pages	481-482
Number of pages	2
ISBN (Electronic)	978-3-030-89883-0
ISBN (Print)	978-3-030-89882-3
DOIs	https://doi.org/10.1007/978-3-030-89883-0_121
Publication status	Published - 5 Apr 2022
Event	AMS 2020: Academy of Marketing Science 44th Annual Conference - Virtual, United States Duration: 14 Dec 2020 → 19 Dec 2020 https://easychair.org/smart-program/AMS2020/index.html

Conference

Conference	AMS 2020
Abbreviated title	AMS2020
Country/Territory	United States
Period	14/12/20 → 19/12/20
Internet address	https://easychair.org/smart-program/AMS2020/index.html

Keywords

International trade policy
International marketing
Tariffs
Protectionism
Public policy

Access to Document

10.1007/978-3-030-89883-0_121Licence: Unspecified

Cite this

Czinkota, M. R., & Knight, G. (2022). Trade Policy and International Marketing Under Reagan and Trump: An Abstract. In F. Pantoja, & S. Wu (Eds.), From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference (pp. 481-482). Springer . https://doi.org/10.1007/978-3-030-89883-0_121

Trade Policy and International Marketing Under Reagan and Trump: An Abstract. / Czinkota, Michael R.; Knight, Gary (Corresponding Author).
From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference. ed. / Felipe Pantoja; Shuang Wu. Springer , 2022. p. 481-482.

Research output: Chapter in Book/Report/Conference proceeding › Published conference contribution

Czinkota, MR & Knight, G 2022, Trade Policy and International Marketing Under Reagan and Trump: An Abstract. in F Pantoja & S Wu (eds), From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference. Springer , pp. 481-482, AMS 2020, United States, 14/12/20. https://doi.org/10.1007/978-3-030-89883-0_121

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AB - We investigate the international marketing implications of the international trade policies of US Presidents Ronald Reagan (‘Reagan’) and Donald Trump (‘Trump’). Today, in international trade, tariffs are low, averaging about 3% in the advanced economies and 10–15% in the emerging markets. Average tariff across all goods worldwide is about 6%, down from 18% in 1990. Meanwhile, world trade has increased consistently. China is the most important trading partner of the US. China is a huge supplier of many products, and a huge market.

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Trade Policy and International Marketing Under Reagan and Trump: An Abstract

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