Abstract
We investigate the international marketing implications of the international trade policies of US Presidents Ronald Reagan (‘Reagan’) and Donald Trump (‘Trump’). Today, in international trade, tariffs are low, averaging about 3% in the advanced economies and 10–15% in the emerging markets. Average tariff across all goods worldwide is about 6%, down from 18% in 1990. Meanwhile, world trade has increased consistently. China is the most important trading partner of the US. China is a huge supplier of many products, and a huge market.
Original language | English |
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Title of host publication | From Micro to Macro: Dealing with Uncertainties in the Global Marketplace |
Subtitle of host publication | Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference |
Editors | Felipe Pantoja, Shuang Wu |
Publisher | Springer |
Pages | 481-482 |
Number of pages | 2 |
ISBN (Electronic) | 978-3-030-89883-0 |
ISBN (Print) | 978-3-030-89882-3 |
DOIs | |
Publication status | Published - 5 Apr 2022 |
Event | AMS 2020: Academy of Marketing Science 44th Annual Conference - Virtual, United States Duration: 14 Dec 2020 → 19 Dec 2020 https://easychair.org/smart-program/AMS2020/index.html |
Conference
Conference | AMS 2020 |
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Abbreviated title | AMS2020 |
Country/Territory | United States |
Period | 14/12/20 → 19/12/20 |
Internet address |
Keywords
- International trade policy
- International marketing
- Tariffs
- Protectionism
- Public policy