Near Field Communication (NFC)-based mobile phone services offer a lifeline to the under-appreciated multiapplication smart card initiative. The initiative could effectively replace heavy wallets full of smart cards for mundane tasks. However, the issue of the deployment model still lingers on. Possible approaches include, but are not restricted to, the User Centric Smart card Ownership Model (UCOM), GlobalPlatform Consumer Centric Model, and Trusted Service Manager (TSM). In addition, multiapplication smart card architecture can be a GlobalPlatform Trusted Execution Environment (TEE) and/or User Centric Tamper-Resistant Device (UCTD), which provide cross-device security and privacy preservation platforms to their users. In the multiapplication smart card environment, there might not be a prior off-card trusted relationship between a smart card and an application provider. Therefore, as a possible solution to overcome the absence of prior trusted relationships, this paper proposes the Trusted Platform Manager (TPM) concept for smart cards (embedded devices) that can act as a point of reference for establishing the necessary trust between the device and an application provider, and among applications.