Understanding local consumers' reactions to perceived unfair product recalls of foreign brands: a relative deprivation perspective

Junyun Liao, Siying He, Yanghong Hu, Jiawen Chen, Xuebing Dong*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)
4 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Understanding local consumers' reactions to perceived unfair product recalls of foreign brands: a relative deprivation perspective'. Together they form a unique fingerprint.

Business & Economics