What are you reading? Review of 'The Cluetrain Manifesto: The End of Business as Usual'

Research output: Contribution to journalBook/Film/Article review

Abstract

“While rereading this classic, written in 1999, I was surprised by how relevant it still is. It is amazing that people haven’t learned that a business has to be part of the conversation, and remain content to spout market-speak instead. Go to www.cluetrain.com, where the book is free to download, and enjoy the best social media book written before social media existed.”
Original languageEnglish
Pages (from-to)49
Number of pages1
JournalTimes Higher Education Supplement
Publication statusPublished - 13 Mar 2014

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