What are you reading?: Review of 'The Cluetrain Manifesto: The End of Business as Usual'

Bruce Allen Scharlau

What are you reading? Review of 'The Cluetrain Manifesto: The End of Business as Usual'

Computing Science

Research output: Contribution to journal › Book/Film/Article review

Abstract

“While rereading this classic, written in 1999, I was surprised by how relevant it still is. It is amazing that people haven’t learned that a business has to be part of the conversation, and remain content to spout market-speak instead. Go to www.cluetrain.com, where the book is free to download, and enjoy the best social media book written before social media existed.”

Original language	English
Pages (from-to)	49
Number of pages	1
Journal	Times Higher Education Supplement
Publication status	Published - 13 Mar 2014

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http://www.timeshighereducation.co.uk/books/barbara-graziosi-ruth-richardson-bruce-scharlau-clare-hemmings-and-sharon-wheeler/2011916.article

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AB - “While rereading this classic, written in 1999, I was surprised by how relevant it still is. It is amazing that people haven’t learned that a business has to be part of the conversation, and remain content to spout market-speak instead. Go to www.cluetrain.com, where the book is free to download, and enjoy the best social media book written before social media existed.”

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What are you reading? Review of 'The Cluetrain Manifesto: The End of Business as Usual'

Abstract

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