This study extends our knowledge on co-creation of value in higher education. The paper examines the relationship between support, co-creation of value and students’ satisfaction, as well as moderating factors including mode of study and fee status, via 979 survey responses from undergraduate students. Analysis using partial least squares found support to be important in determining co-creation of value and, in turn, student satisfaction. Results indicated that student satisfaction is positively influenced through students accessing support mechanisms and their active involvement in co-creation of value activities. Our findings further reveal that fee-paying students are more satisfied when they participate in co-creation activities and access support mechanisms. No significant differences between transnational and domestic students are found.
|Number of pages||13|
|Journal||Studies in Higher Education|
|Early online date||24 Nov 2016|
|Publication status||Published - 3 Aug 2018|
- higher education
- partial least squares
- student engagement
- transnational education
- tuition fees
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- Business School, Accountancy & Finance, Accountancy - Senior Lecturer