TY - CHAP
T1 - Trust in Nigerian SMEs Exporting to West African Markets
AU - Omeihe, Kingsley Obi
AU - Amoako, Isaac Oduro
AU - Gustafsson, Veronika
PY - 2020/10/1
Y1 - 2020/10/1
N2 - In this chapter, we examine trust and social networks among entrepreneurs operating in a developing market context. At the centre of this study, trust emerges from the interplay of a range of cultural-specific factors, each of which describes how social relations shape economic action. Using case studies of exporting Nigerian SMEs, we document how exporting arrangements are enforced across West African markets. Interview data reveal how entrepreneurs take advantage of indigenous trust-based relationships to enforce exporting agreements. It is clear that exporting activities is shaped by trust and networks of kinship, and market associations that permeate the West African region. This chapter facilitates a better understanding of trust and the range of indigenous relationships that underpin exporting activities in Nigeria and particularly across West Africa.
AB - In this chapter, we examine trust and social networks among entrepreneurs operating in a developing market context. At the centre of this study, trust emerges from the interplay of a range of cultural-specific factors, each of which describes how social relations shape economic action. Using case studies of exporting Nigerian SMEs, we document how exporting arrangements are enforced across West African markets. Interview data reveal how entrepreneurs take advantage of indigenous trust-based relationships to enforce exporting agreements. It is clear that exporting activities is shaped by trust and networks of kinship, and market associations that permeate the West African region. This chapter facilitates a better understanding of trust and the range of indigenous relationships that underpin exporting activities in Nigeria and particularly across West Africa.
UR - https://books.emeraldinsight.com/page/detail/Enterprise-and-Economic-Development-in-Africa/?k=9781800713239
UR - https://www.napier.ac.uk/research-and-innovation/research-search/outputs/trust-in-nigerian-smes-exporting-to-west-african-markets
M3 - Chapter
SN - 9781800713239
BT - Enterprise and Economic Development in Africa
A2 - Nziku, Dina M.
A2 - Struthers, John J.
PB - Emerald Group Publishing Limited
ER -