Abstract
This paper aims to develop an understanding of trust in cross border trade networks dominating West African markets. To date most of the literature on trust and network relationships reveal a paucity of studies about West African traders. This paper attempts to address this gap by examining a range of relationships that have evolved as a result of weak formal institutions. Within the remit of this paper, we make an attempt to establish the role of trust in overcoming barriers to the survival of small businesses in West Africa. As this is a development paper, the organisation of this paper is three fold: firstly we commence by examining the topicality of trust from relevant literature. (2) we attempt to bring these conceptualisations to bear by examining the various complex economic and social relationships that shape cross border trade.(3) our discourse will be elucidated with the case of twelve traders operating between Nigeria, Ghana, Benin and Bukinafaso.
| Original language | English |
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| Title of host publication | Proceedings of the 32nd British Academy of Management Conference |
| Subtitle of host publication | British Academy of Management (BAM), 04 September 2018 - 06 September 2018, Bristol |
| Publisher | British Academy of Management |
| Pages | 1-10 |
| Number of pages | 10 |
| Publication status | Published - 31 Dec 2018 |
| Event | 32nd Annual Conference of the British Academy of Management : Driving productivity in uncertain and challenging times - Bristol Business School, Bristol, United Kingdom Duration: 4 Sep 2018 → 6 Sep 2018 https://www.econbiz.de/events/event/32nd-annual-conference-of-the-british-academy-of-management-bam-2018-driving-productivity-in-uncertain-and-challenging-times/10011770653 |
Conference
| Conference | 32nd Annual Conference of the British Academy of Management |
|---|---|
| Abbreviated title | BAM 2018 |
| Country/Territory | United Kingdom |
| City | Bristol |
| Period | 4/09/18 → 6/09/18 |
| Internet address |