An analysis of marketing channels of local food in Scotland

C. Revoredo Giha, David Charles Hunter Watts, P. M. K. Leat

Research output: Contribution to journalArticle

Abstract

Local food and its possibilities for addressing sustainable regional growth, food availability, accessibility and affordability has received considerable attention in the discussion on, and development of, the National Food and Drink Policy in Scotland. Despite this, there is limited empirical evidence about the characteristics of the local food sector in Scotland that allows inference of its potential to address the aforementioned points. Examples of aspects that need to be assessed are the sector’s economic size, how diversified it is, what its marketing channels are, their interest in growing, and what sort of constraints exist. The purpose of this paper is to explore one of the above mentioned questions, namely, the marketing channels used by local food enterprises. This is an interesting question because its answer allows us in some measure to infer the degree of entrepreneurship of the firms involved and their interest in expanding their business. In terms of methodology, the paper analyses the local food database for Scotland constructed in Watts et al (2010) by considering
the marketing channels used by product and by region.
Original languageEnglish
Pages (from-to)25-44
Number of pages20
JournalSviluppo Locale
VolumeXV
Issue number37-38
Publication statusPublished - 2012

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Local food
Marketing channels
Scotland
Food
Food sector
Inference
Regional growth
Accessibility
Methodology
Data base
Economic sectors
Empirical evidence
Entrepreneurship
Affordability
Drinks

Keywords

  • Local food
  • Scotland
  • Marketing outlets

Cite this

Revoredo Giha, C., Watts, D. C. H., & Leat, P. M. K. (2012). An analysis of marketing channels of local food in Scotland. Sviluppo Locale, XV(37-38), 25-44.

An analysis of marketing channels of local food in Scotland. / Revoredo Giha, C.; Watts, David Charles Hunter; Leat, P. M. K.

In: Sviluppo Locale, Vol. XV, No. 37-38, 2012, p. 25-44.

Research output: Contribution to journalArticle

Revoredo Giha, C, Watts, DCH & Leat, PMK 2012, 'An analysis of marketing channels of local food in Scotland', Sviluppo Locale, vol. XV, no. 37-38, pp. 25-44.
Revoredo Giha, C. ; Watts, David Charles Hunter ; Leat, P. M. K. / An analysis of marketing channels of local food in Scotland. In: Sviluppo Locale. 2012 ; Vol. XV, No. 37-38. pp. 25-44.
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