Abstract
Most prior new product diffusion (NPD) models do not specifically consider the role of the business model in the process. However, the context of NPD in today's market has been changed dramatically by the introduction of new business models. Through reinterpretation and extension, this paper empirically examines the feasibility of applying Bass-type NPD models to products that are commercialized by different business models. More specifically, the results and analysis of this study consider the subscription business model for service products, the freemium business model for digital products, and a pre-paid and post-paid business model that is widely used by mobile network providers. The paper offers new insights derived from implementing the models in real-life cases. It also highlights three themes for future research.
Original language | English |
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Pages (from-to) | 2541-2550 |
Number of pages | 10 |
Journal | Journal of Business Research |
Volume | 69 |
Issue number | 7 |
Early online date | 28 Oct 2015 |
DOIs | |
Publication status | Published - Jul 2016 |
Keywords
- new product diffusion
- customer dis-adoption
- adoption options
- business models
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Xiaohui Shi
- Business School, Africa-Asia Centre for Sustainability (AACS)
- Business School, Business Management - Senior Lecturer
Person: Academic