Abstract
Purpose
This article aims to examine how non-governmental organisations (NGOs)' narratives portray the vulnerability of workers in global clothing supply chains during the COVID-19 crisis.
Design/methodology/approach
The research analyses the rhetoric in global clothing retailers' and NGOs' counter-rhetoric during the first seven months of 2020.
Findings
During this period, retailers employed rhetorical strategies to legitimise irresponsible actions (corporate hegemony prevailed), while NGOs embraced forms of counter-rhetoric trying to delegitimise the retailers' logic, stressing the role of neoliberalism in worsening the situation.
Originality/value
The authors contribute to the literature by providing new insight into the consequences of COVID-19 for retailers' neoliberal practices and the livelihood of workers in global supply chains. Findings of this study extend authors’ knowledge about retailers' COVID-19 measures: These have contributed to the plights of workers working for their supply factories in the global South.
This article aims to examine how non-governmental organisations (NGOs)' narratives portray the vulnerability of workers in global clothing supply chains during the COVID-19 crisis.
Design/methodology/approach
The research analyses the rhetoric in global clothing retailers' and NGOs' counter-rhetoric during the first seven months of 2020.
Findings
During this period, retailers employed rhetorical strategies to legitimise irresponsible actions (corporate hegemony prevailed), while NGOs embraced forms of counter-rhetoric trying to delegitimise the retailers' logic, stressing the role of neoliberalism in worsening the situation.
Originality/value
The authors contribute to the literature by providing new insight into the consequences of COVID-19 for retailers' neoliberal practices and the livelihood of workers in global supply chains. Findings of this study extend authors’ knowledge about retailers' COVID-19 measures: These have contributed to the plights of workers working for their supply factories in the global South.
| Original language | English |
|---|---|
| Pages (from-to) | 216-228 |
| Number of pages | 13 |
| Journal | Accounting, Auditing & Accountability Journal |
| Volume | 35 |
| Issue number | 1 |
| Early online date | 26 Aug 2021 |
| DOIs | |
| Publication status | Published - 2022 |
Keywords
- COVID 19
- neoliberalism
- NGO counter-rhetoric
- Global clothing retailer
- transparency
- workers' vulnerability