‘Digital by Default’ and the ‘hard to reach’

Exploring solutions to digital exclusion in remote rural areas

Research output: Contribution to journalArticle

6 Citations (Scopus)
8 Downloads (Pure)

Abstract

In the UK, the geography of ICT infrastructure required for Internet connectivity is such that high speed broadband and mobile phone networks are generally less available in rural areas compared with urban areas (Farrington et al, 2015) or, in other words, “Generally the more remote and sparsely populated a location, the more likely it is to experience slow or no broadband connectivity” (Townsend et al, 2013). Against a policy backdrop of UK Government efforts to bring forward network infrastructure upgrades and to improve the accessibility of broadband services in locations where there is a weak commercial investment case (BDUK, 2011), this paper considers the options for the ‘final few’ in the prevailing ‘Digital by Default’ public services context (Cabinet Office, 2012). The paper outlines the Rural Public Access WiFi Services (Rural PAWS) project, a study focused upon enabling Internet connectivity for commercially ‘hard to reach’ rural areas in the UK. The Rural PAWS concept and the experiment are introduced before findings from a pilot deployment of a broadband service to households in a remote rural area, who may be classified as ‘digitally excluded’, are presented. The paper then reflects on our field experiment and the potential of the Rural PAWS service model as a solution to overcoming some of the digital participation barriers manifest in the urban-rural divide. Early indications show that the Rural PAWS model has the potential to encourage participation in the Digital Economy and could aid the UK Government’s Digital by Default agenda, although adoption of the model is not without its challenges.
Original languageEnglish
Pages (from-to)757-777
Number of pages16
JournalLocal Economy
Volume31
Issue number7
Early online date30 Sep 2016
DOIs
Publication statusPublished - Nov 2016

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Exclusion
Rural areas
Broadband
Wi-Fi
Connectivity
Participation
Government
World Wide Web
Rural-urban
Mobile phone
Public services
Field experiment
Agenda
Accessibility
Geography
Household
Urban areas
Experiment
Digital economy
Upgrade

Keywords

  • Rural broadband infrastructure
  • hard to reach
  • final few
  • Digital by Default

Cite this

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title = "‘Digital by Default’ and the ‘hard to reach’: Exploring solutions to digital exclusion in remote rural areas",
abstract = "In the UK, the geography of ICT infrastructure required for Internet connectivity is such that high speed broadband and mobile phone networks are generally less available in rural areas compared with urban areas (Farrington et al, 2015) or, in other words, “Generally the more remote and sparsely populated a location, the more likely it is to experience slow or no broadband connectivity” (Townsend et al, 2013). Against a policy backdrop of UK Government efforts to bring forward network infrastructure upgrades and to improve the accessibility of broadband services in locations where there is a weak commercial investment case (BDUK, 2011), this paper considers the options for the ‘final few’ in the prevailing ‘Digital by Default’ public services context (Cabinet Office, 2012). The paper outlines the Rural Public Access WiFi Services (Rural PAWS) project, a study focused upon enabling Internet connectivity for commercially ‘hard to reach’ rural areas in the UK. The Rural PAWS concept and the experiment are introduced before findings from a pilot deployment of a broadband service to households in a remote rural area, who may be classified as ‘digitally excluded’, are presented. The paper then reflects on our field experiment and the potential of the Rural PAWS service model as a solution to overcoming some of the digital participation barriers manifest in the urban-rural divide. Early indications show that the Rural PAWS model has the potential to encourage participation in the Digital Economy and could aid the UK Government’s Digital by Default agenda, although adoption of the model is not without its challenges.",
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author = "Fiona Williams and Lorna Philip and John Farrington and Gorry Fairhurst",
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