Abstract
We present a study aimed to measure the perceived effectiveness of
persuasive strategies for encouraging social interaction. To achieve this, we conducted a user self evaluation of the effectiveness from the perspective of both the target and the source of persuasion. Results indicate a strong significant correlation of perceived effectiveness of persuasive strategies between the target and source of persuasion. We present an exploratory analysis of the type
of strategies that are regarded as more effective.
persuasive strategies for encouraging social interaction. To achieve this, we conducted a user self evaluation of the effectiveness from the perspective of both the target and the source of persuasion. Results indicate a strong significant correlation of perceived effectiveness of persuasive strategies between the target and source of persuasion. We present an exploratory analysis of the type
of strategies that are regarded as more effective.
Original language | English |
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Title of host publication | Adjunct Proceedings, PERSUASIVE 2014 |
Publisher | CLEUP |
Pages | 74-77 |
Number of pages | 4 |
Publication status | Published - 2014 |
Keywords
- health
- theory
- evaluation
- validation
- design and development
- quantitative study