Evaluating Perceived Effectiveness of Persuasive Strategies for Encouraging Social Interaction

John Paul Vargheese, Judith Masthoff, Gowri Somayajulu Sripada, Nir Oren, Matt Dennis

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Abstract

We present a study aimed to measure the perceived effectiveness of
persuasive strategies for encouraging social interaction. To achieve this, we conducted a user self evaluation of the effectiveness from the perspective of both the target and the source of persuasion. Results indicate a strong significant correlation of perceived effectiveness of persuasive strategies between the target and source of persuasion. We present an exploratory analysis of the type
of strategies that are regarded as more effective.
Original languageEnglish
Title of host publicationAdjunct Proceedings, PERSUASIVE 2014
PublisherCLEUP
Pages74-77
Number of pages4
Publication statusPublished - 2014

Keywords

  • health
  • theory
  • evaluation
  • validation
  • design and development
  • quantitative study

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