Goodwill in Passing Off: A Common Law Perspective

Catherine W Ng* (Corresponding Author)

*Corresponding author for this work

Research output: Book/ReportBook


The law of passing off protects traders from a form of misrepresentation that harms their goodwill, and consumers from the market distortion that may result. This carefully-crafted work seeks to delineate two intertwined aspects of goodwill: substantive and structural goodwill. It argues that the law of passing off should focus on protecting structural goodwill, and that this in turn allows traders’ authentic voices to help shape the substantive goodwill to attract custom for them in the marketplace.
Original languageEnglish
PublisherEdward Elgar Publishing
Number of pages256
ISBN (Print)9781847209009
Publication statusPublished - 2021

Publication series

NameElgar Monographs in Intellectual Property Law


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