How Macro-Trends are Urging Change on Top Brands in the China Tyre Market

John Storm, Jian Huang

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Abstract

Tyre sales at ABC Limited have been negatively affected by declining sales of private vehicles, over-supply in the tyre market, increase in cheaper alternatives, and eroding brand value due to significant quality improvements of domestic competitors. Acknowledging changes to the competitive landscape, combined with growing calls for the tyre industry to explore closed loop supply chains as a mechanism for increasing recycling rates, ABC initiated a project to explore innovative practices that may improve sales performance in the China market.
Original languageEnglish
Title of host publicationThe China Business Casebook
PublisherEthics Press
Pages103-116
Number of pages13
ISBN (Electronic)978-1-80441-001-1
ISBN (Print)978-1-80441-000-4
Publication statusPublished - Jan 2023

Keywords

  • China
  • Change
  • automotive

Fingerprint

Dive into the research topics of 'How Macro-Trends are Urging Change on Top Brands in the China Tyre Market'. Together they form a unique fingerprint.

Cite this