Implementing product platforms in the global enterprise: Lessons from an LED industry leader

Marc Meyer, Jeffrey Cassis, Oleksiy Osiyevskyy, Dirk Libaers

Research output: Contribution to journalArticlepeer-review

Abstract

Product platforming—using technology subsystems or components that are shared within and across product lines—is a proven way to increase the effectiveness of innovation processes in established companies and startups alike. Yet, embracing the product platforming strategy turns out to be difficult in practice, particularly within the context of global, diversified companies. In this article, we examine the strategies and challenges of implementing product platforms across multiple business segments and multiple geographies. Using the experience of global LED industry leader Signify, we explore the challenges of global platforming and the technological, organizational, management process transformations needed for success. We also examine how platforming strategies change as manufacturers enter the world of connected things.

Original languageEnglish
Pages (from-to)421-434
Number of pages14
JournalBusiness Horizons
Volume63
Issue number4
Early online date10 Apr 2020
DOIs
Publication statusPublished - Jul 2020

Keywords

  • Modularity
  • Platforming
  • Product development
  • Software platforming
  • PERSPECTIVE
  • MODULARITY

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