Influence and Innovation – peers and Priuses

Alison Pridmore, Jillian Anable

Research output: Contribution to conferencePaper

Abstract

The following paper considers the role of neighbourhood and peer influence on the purchase of a new vehicle technology – hybrid cars. Exploratory Spatial Data Analysis techniques examine consumer take up of these technologies in London, spatially and temporally. Clusters of ownership were detected and informed the choice of case study areas for pilot qualitative interviews. Recruitment for the pilot interviews was challenging. Initial outcomes do, however, accord with the quantitative findings - suggesting a potential role for neighbourhood and peer effects in vehicle purchase decisions. The importance of brand loyalty and financial incentives, including exemption from the London Congestion Charge was also clear. While recruitment was more difficult than anticipated, the iterative methodology that resulted may be of wider academic benefit.
Original languageEnglish
Pages1089-1098
Number of pages14
Publication statusPublished - 2013
EventEuropean Council for an Energy Efficiency Economy (ECEEE) Summer Study on Energy Efficiency - France, United Kingdom
Duration: 3 Jun 20138 Jun 2013

Conference

ConferenceEuropean Council for an Energy Efficiency Economy (ECEEE) Summer Study on Energy Efficiency
CountryUnited Kingdom
Period3/06/138/06/13

Keywords

  • Electric Vehicles
  • Diffusion of Innovation

Fingerprint Dive into the research topics of 'Influence and Innovation – peers and Priuses'. Together they form a unique fingerprint.

  • Cite this

    Pridmore, A., & Anable, J. (2013). Influence and Innovation – peers and Priuses. 1089-1098. Paper presented at European Council for an Energy Efficiency Economy (ECEEE) Summer Study on Energy Efficiency, United Kingdom.