International open innovation and international market success: an empirical study of emerging market small and medium-sized enterprises

Nadia Zahoor, Zaheer Khan, Ahmad Arslan, Huda Khan, Shlomo Tarba

Research output: Contribution to journalArticlepeer-review

Abstract

Purpose
This paper presents a theorization and an empirical analysis of the influences of international open innovation (IOI) on the international market success of emerging market small and medium-sized enterprises (ESMEs). An analysis of the moderating roles played by cross-cultural competencies and digital alliance capabilities in this specific context is also presented.
Design/methodology/approach
Our study adopted a quantitative research design involving a survey of 231 ESMEs based in the United Arab Emirates. We formulated some hypotheses and tested them by employing hierarchical regression models.
Findings
The findings revealed that IOI positively affects the international market success of ESMEs. We further found that both cross-cultural competencies and digital alliance capabilities moderate the relationship between IOI and international market success.
Originality/value
This study advances the international marketing, knowledge, and innovation management literature in two ways. First, it is a pioneering study that advances both the theoretical and empirical scholarship regarding the relationship between IOI and emerging market firm international market success by employing an extended resource-based view. Second, it further highlights the role played by crosscultural competencies and digital alliance capabilities as effective governance mechanisms that moderate the relationship between international open innovation and international market success.
Original languageEnglish
JournalInternational Marketing Review
Publication statusAccepted/In press - 18 Jun 2021

Keywords

  • Cross-cultural competencies
  • digital alliance capabilities
  • emerging market
  • international open innovation
  • international market success
  • SMEs
  • resource-based view

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