Market Orientation, Marketing Competence, and the International Performance of the Firm

Gary Knight; Tevfik Dalgic

doi:10.21607/jmsm.2016.0001

Market Orientation, Marketing Competence, and the International Performance of the Firm

Gary Knight, Tevfik Dalgic

Business Management

Research output: Contribution to journal › Article › peer-review

Abstract

Internationally, the marketing-performance relationship is under-researched.

Original language	English
Pages (from-to)	7-36
Number of pages	30
Journal	Journal of Marketing and Strategic Management
Volume	10
DOIs	https://doi.org/10.21607/jmsm.2016.0001
Publication status	Published - 1 Jan 2016

Keywords

market orientation
marketing competence
organizational performance
international marketing

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Cite this

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title = "Market Orientation, Marketing Competence, and the International Performance of the Firm",

abstract = "Internationally, the marketing-performance relationship is under-researched.",

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AU - Dalgic, Tevfik

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JF - Journal of Marketing and Strategic Management

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Market Orientation, Marketing Competence, and the International Performance of the Firm

Abstract

Keywords

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