Market Orientation, Marketing Competence, and the International Performance of the Firm

Gary Knight, Tevfik Dalgic

Research output: Contribution to journalArticle

Abstract

Internationally, the marketing-performance relationship is under-researched.
Original languageEnglish
Pages (from-to)7-36
Number of pages30
JournalJournal of Marketing and Strategic Management
Volume10
DOIs
Publication statusPublished - 1 Jan 2016

Keywords

  • market orientation
  • marketing competence
  • organizational performance
  • international marketing

Fingerprint Dive into the research topics of 'Market Orientation, Marketing Competence, and the International Performance of the Firm'. Together they form a unique fingerprint.

  • Cite this