Market Segmentation Analysis of the Low Emission Vehicle Market

Low emissions technologies in the personal vehicle market hold great potential for addressing some of the significant environmental and energy security challenges the UK may face over the coming decades. Many technologies are either near market deployment or are being introduced currently. These technologies range from alternative powertrains such as Battery Electric Vehicles to milder vehicle interventions such as low resistance tyres. The market from these new technologies is beginning to emerge. Understanding the possible market dynamics will assist policy makers and automotive manufacturers in developing their strategy.

This research project aims to produce a detailed analysis of this new market. A baseline will be established outlining the current market environment. A market segmentation methodology will be employed in order to identify consumer groups in this new market. These consumer segments will be grouped according to their preferences for and attitudes towards vehicles and personal transport in general and low emission vehicle technologies in particular. Specific attention will be given to market and consumer dynamics detailing how the market is likely to develop in different scenarios and subjected to different stimuli. Initial results will be displayed and discussed with an outline provided from future research progression.