Nudging meat off the menu

Research output: Contribution to specialist publicationArticle


To keep global heating below 2°C, the world’s appetite for meat must change. This will mean reducing meat consumption in most developed countries and limiting the increase in developing countries. But how do you convince people to break the habit of a lifetime?
Original languageEnglish
Specialist publicationThe Conversation
PublisherThe Conversation UK
Publication statusPublished - 27 Sep 2019


  • Diet
  • Meat
  • Behavioural psychology
  • Carnivores
  • Veganism
  • Meat eaters
  • Vegetarian
  • Plant-based proteins


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