Nudging meat off the menu

Research output: Contribution to specialist publicationArticle

Abstract

To keep global heating below 2°C, the world’s appetite for meat must change. This will mean reducing meat consumption in most developed countries and limiting the increase in developing countries. But how do you convince people to break the habit of a lifetime?
Original languageEnglish
Specialist publicationThe Conversation
PublisherThe Conversation UK
Publication statusPublished - 27 Sep 2019

Keywords

  • Diet
  • Meat
  • Behavioural psychology
  • Carnivores
  • Veganism
  • Meat eaters
  • Vegetarian
  • Plant-based proteins

Fingerprint

Dive into the research topics of 'Nudging meat off the menu'. Together they form a unique fingerprint.

Cite this