Abstract
The Present research considered the effects of stereotypes on judgmental and memorial processes. In particular, we investigated the heuristic utility of stereotype application in difficult or demanding information-processing contexts. Our results supported the prediction that stereotypical effects on memory are contingent upon the characteristics of the task environment. Whereas perceivers displayed preferential recall for stereotype-inconsistent information under low processing loads, this switched to a preference for consistent information as task demands increased. Likewise, target-based judgments were most stereotypic under high processing loads. Judgment-recall correlations supported the contention that, under high-loads, these inferences are related to the relative memorability of stereotypic information. We consider these findings in the wider context of stereotype-based effects on social cognition
Original language | English |
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Pages (from-to) | 77-87 |
Number of pages | 11 |
Journal | European Journal of Social Psychology |
Volume | 23 |
Issue number | 1 |
Publication status | Published - 1993 |
Keywords
- PERSON MEMORY
- COGNITIVE REPRESENTATION
- SOCIAL STEREOTYPES
- RECOGNITION MEMORY
- EXPECTANCIES
- JUDGMENT
- RECALL
- TRAITS
- TASK
- STRATEGIES