Technological advantage, alliances with customers, local knowledge and competitor identification

Jie Wu, Paul Olk*

*Corresponding author for this work

Research output: Contribution to journalArticle

10 Citations (Scopus)

Abstract

Research typically studies competitor identification in stable markets and seldom considers possible antecedents in a dynamic context. To address this situation, this study combines a relational view, a capability-based approach, and a managerial cognition view to predict competitor identification. The hypotheses concern how a firm's customer ties, technological advantage, their interaction, and top manager's local knowledge influence competitor identification. Using a sample of 1348 firms across manufacturing and servicing sectors in China, we find that strong customer ties have a positive impact on competitor identification, firm-specific technological advantage has a negative impact, and the interaction of the two positively relates to competitor identification as does having greater local knowledge. These results suggest that a relational view, a capability-based view and a managerial cognition view complement one another in determining competitor identification in a dynamic environment.

Original languageEnglish
Pages (from-to)2106-2114
Number of pages9
JournalJournal of Business Research
Volume67
Issue number10
Early online date14 May 2014
DOIs
Publication statusPublished - 30 Oct 2014

Keywords

  • China
  • Competitor identification
  • Customer ties
  • Firm capabilities
  • Local knowledge
  • Turbulent environment

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