The level of compliance with the international code of marketing of breast-milk substitutes: does it matter to stock markets?

A.G.F. Hoepner, T.R.S. de Aguiar, R. Majithia

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

The present paper explores, theoretically, and empirically, whether compliance with the International Code of marketing of breast-milk substitutes impacts on financial performance measured by stock markets. The empirical analysis, which considers a 20-year period, shows that stock markets are indifferent to the level of compliance by manufacturers with the International Code. Two important issues emerge from this result. Based on our finding that financial performance as measured by stock markets cannot explain the level of compliance, the first issue refers to what alternative types of mechanisms drive manufacturers who comply the least with voluntary codes such as the International Code. Conversely, from our finding that stock markets do not reward the most compliant, the second issue raised is an inherent weakness of stock markets to fully incorporate social and environmental values.
Original languageEnglish
Pages (from-to)329-348
Number of pages20
JournalJournal of Business Ethics
Volume119
Issue number3
Early online date2 Feb 2013
DOIs
Publication statusPublished - Feb 2014

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stock market
marketing
performance
reward
Stock market
Marketing
Milk
Substitute
Stock Market
Values
Financial performance

Keywords

  • Breast-milk substitute marketing
  • Corporate social responsibility (CSR)
  • Human rights
  • Shareholder value
  • Socially responsible investment
  • Stock Market

Cite this

The level of compliance with the international code of marketing of breast-milk substitutes : does it matter to stock markets? / Hoepner, A.G.F.; de Aguiar, T.R.S. ; Majithia, R.

In: Journal of Business Ethics, Vol. 119, No. 3, 02.2014, p. 329-348.

Research output: Contribution to journalArticle

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abstract = "The present paper explores, theoretically, and empirically, whether compliance with the International Code of marketing of breast-milk substitutes impacts on financial performance measured by stock markets. The empirical analysis, which considers a 20-year period, shows that stock markets are indifferent to the level of compliance by manufacturers with the International Code. Two important issues emerge from this result. Based on our finding that financial performance as measured by stock markets cannot explain the level of compliance, the first issue refers to what alternative types of mechanisms drive manufacturers who comply the least with voluntary codes such as the International Code. Conversely, from our finding that stock markets do not reward the most compliant, the second issue raised is an inherent weakness of stock markets to fully incorporate social and environmental values.",
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