The role of big data analytics in manufacturing agility and performance: moderation- mediation analysis of organizational creativity and of the involvement of customers as data analysts

Usama Awan, Sabeen Hussain Bhatti, Saqib Shamim, Zaheer Khan, Pervaiz Akhtar, Maria Balta

Research output: Contribution to journalArticlepeer-review

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Business & Economics

Engineering & Materials Science