Value-elicitation and value-formation properties of discrete choice experiment and experimental auctions

Simone Cerroni (Corresponding Author), Verity Watson, Dimitrios Kalentakis, Jennie I. Macdiarmid

Research output: Contribution to journalArticle

1 Citation (Scopus)


This paper tests if second-price Vickrey auction (SPVA) and discrete choice experiment (DCE) are isomorphic, and whether lack of isomorphism is due to value elicitation, value-formation or both. We conduct an artefactual field experiment that combines induced-value (IV) and home-grown (HG) procedures using SPVA and DCE. Induced-value preferences are elicited for tokens and HG preferences for multi-attribute lasagnes. Attributes are healthiness and environmental sustainability. Our results suggest that HG preferences differ across elicitation methods. This discrepancy is due to value-elicitation and value-formation. DCE is the most demand revealing approach and provides the highest premiums for healthy and environmentally sustainable lasagnes.
Original languageEnglish
Pages (from-to)3-27
Number of pages25
JournalEuropean Review of Agricultural Economics
Issue number1
Early online date3 Jul 2018
Publication statusPublished - Feb 2019


Cite this